Trend Lab, LLC is featured in Furniture Today: "Furniture vendors see top-of-bed as key selling tool"
At Trend Lab, Donnelle Sampson, who is owner, CEO and president, said her company's approach begins at the beginning. "Our focus is on the crib and the nursery as a room of the house," said Sampson. "We develop our bedding with the goal of supplying products for today's parents. Tastes vary as some parents want a more traditional nursery with characters and whimsey, and others are seeking a room with pattern and interest that is more like the decor of their homes." Trend Lab offers mid-tier and value-priced products of varying styles from traditional to contemporary, including color combinations that are common in the home, along with whimsical characters and art styles that are current today. "We do, of course, focus our products on items that make sense for our retail partners, but we do not currently partner with any crib manufacturers specifically," said Sampson. "We do watch furniture trends, but since the market is slower to change, we have to focus more on home decor and parent interest" Showing the product on a crib is vital to understanding it. "More furniture stores have added a children's and baby area to their stores to compete on this business, which is great," said Sampson. "With the loss of Babies R Us, the market has shifted quite a bit. Most newly pregnant parents are now consumers on each pregnancy and seek what they need where they can find it."